A popular musician was once asked if he had any intention of acting in films or on TV. The musician replied, “No, and not because I wouldn’t love to. I’m not an actor. That’s like asking a pilot if he has any intention of performing heart surgery.” This is, perhaps, an exaggerated comparison, as many musicians successfully make the leap into acting, and vice versa, but his point has some truth because when one type of performer attempts to cross over into another medium, the results are often underwhelming. Sure, some are successful, but prowess in one art form doesn’t guarantee the ability to perform well in another.
Similarly, skill in one area of business doesn’t guarantee success in another, especially when it comes to marketing your small business. Big businesses know this, which is why they put a lot of money into their marketing efforts. Coca-Cola is one of the most recognized brands in the world, but they didn’t earn their popularity on taste alone. As established as Coke’s brand is, they still spend billions of dollars each year to maintain their brand equity and market share.
Naturally, your small business doesn’t have the same resources as Coca-Cola, but that doesn’t mean you should take on the task of marketing by yourself. The long term success of your business is dependent on a solid marketing strategy, which isn’t something that can be completed in a short amount of time, nor is it something that you can set and forget. Marketing is the food that helps your business grow, not the medicine that rescues it from decay. Your small business needs an active, evolving marketing strategy that moves with industry trends and gives your brand the best exposure to your target market.
Focus on what you do best
Like the example of the musician who recognizes he’s not an actor, a smart business owner knows that he or she is not a marketing specialist and should entrust those responsibilities to a company that knows how to launch and maintain fully integrated marketing campaigns that improve brand loyalty and build for long term growth and success. When you partner with the right company, you can spend less time worrying about marketing, and more time doing what you do best.
Amarillo Mass Marketing specializes in helping small businesses gain more leads through web design, SEO, content marketing, and other digital strategies that produce real results. To learn how AMM can grow your small business with digital marketing, contact us today!